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Segerstråle’s 5 Lessons for Creating Tomorrow

“These are amazing times to be an entrepreneur — to be a disruptor” began Kristian Segerstråle, Executive Vice President, Digital of Electronic Arts and the keynote speaker on Day 1 of Slush 2012 in Helsinki, Finland.

On a 2011 visit to Startup Sauna, Segerstråle spoke inspiring words to live by: “Build a big vision and then make it bigger.” At Slush 2012 his message this time centered on creating tomorrow, about which he offers these five lessons:

1. Dream bigger. Be revolutionary. Forget $1 million, go for the $10 billion dollar company. It doesn’t cost you any more and it’s a lot more fun.

2. Find the best talent. Don’t be satisfied with second rate. Think global. Having the best talent is even more important than your strategy.

3. Fail faster. Failing is an essential part of creation. It’s worth celebrating just like they do at Fail Day.

4. Focus. Distraction is the main killer of startups. Focus on one thing. Focus makes you a winner.

5. Build a community. Be a part of an ecosystem. Keep your fingers on the pulse of what’s going on. It takes a village to raise a child, but it takes a community to raise successful startups.

In the end, he continued, entrepreneurship really matters. It’s entrepreneurs that are fundamentally revolutionizing things like healthcare, education or green technology — big ideas that are truly changing the world in profound ways. What counts is that you find your role and get involved.

“The only way to arrive at a better tomorrow is to take part in creating it” said Segerstråle.

Watch the opening keynote in full:

Kristian’s post-performance comments on entrepreneurship and imagining a better tomorrow:

Text by: Tuomas Sahramaa

Image by: Daniel Taipale

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